Sales of luxury beauty products fell 14% in 2020, while sales of clean beauty products increased 11%, according to market research firm NPD. In addition, sales of luxury skin care products increased 5%, while sales of clean skin care products increased 29%. With this surge in popularity, the concepts of clean beauty have come to a point where it is no longer difficult to understand. However, part of being a conscious consumer is making informed purchasing decisions. So let us help clarify this particular language of so-called pure beauty. So you can continue to make the best choices for yourself.
The word clean is used by brands to refer to products that do not contain certain ingredients that they consider controversial or unsafe. For example paraben or SLS. Clean beauty products tend to prefer natural ingredients. It may also contain synthetics that are considered safe for humans and the planet. The point of confusion here is the lack of a universally accepted list and consensus of unwanted content.
A clean product approval seal that is transparent about the ingredients they choose to exclude in and out of their products is a good way to show that you’re striving to protect you and our planet when purchasing. If you have any doubts, investigate the suspicious ingredients yourself. So you have full control over what you choose to use in your body.
By saying non-toxic, products that are not harmful to humans are defined. Unlike the concept of clean, it does not refer to harmful components that are related to the planet. This makes it a less precise category than clean.
In traditional beauty products, many ingredients that would be considered harmful to humans are used in high amounts. For example, lipsticks, mascaras and blushes we use frequently contain silicones. Without this ingredient, we will not ingest toxic substances into our body.
Organic is the only term that exists in the field of clean beauty and is certified by the state. It describes the ingredients that are produced without the use of harmful pesticides, also known as drugs used to kill harmful organisms. Organic labels indicate that the product contains at least 95% organic content.
For organic certified products, check the organic ingredients in the ingredient list. You can also check their website for in-depth information about the ingredients they use before making a final decision on the product.
Natural is often used simultaneously or interchangeably with organic. Natural products are products obtained from nature with minimal changes in their contents. However, what is the “changes” and “minimum” amount is not specified.
Just because a substance is natural does not mean it’s safer or healthier. Poison ivy, for example, is natural and sometimes used in crops. However, we wouldn’t want to use this product on our face. In fact, in our search for natural products, organic certification means not using harmful pesticides. Still, do your research and find out which natural products will work for you!
ENVIRONMENT FRIENDLY / GREEN
While the previous concepts are predominantly related to content safety that relate to humans, environmentally friendly and green labeled products are specifically designed to have little or no harmful impact on the environment. In this process, it should be considered how the product is made, what it is made of, how it is packaged and how it is delivered. Since there is no regulation about these concepts in the beauty industry, meeting one or two of the above questions makes it labeled eco-friendly and green.
In this case, your best bet is to look at the FAQ pages of the so-called green brands and what they do in the name of environmental entrepreneurship. Thus, you become a conscious consumer and a more sensitive individual to the environment.
VEGAN AND / OR CRUISE-FREE
It would be good to examine the concepts of vegan and cruelty free. A vegan product does not contain any animal-derived ingredients or by-products. Although the concept of vegan is sometimes confused with cruelty free products, it is actually different. Cruelty-free means that this product has not been tested on animals.
If we want to make sure that no animals are harmed in the making of our beauty routine, it’s best to look for both vegan and cruelty-free products.